Apple will release the official version of IOS 14.5 system update in the near future. One of the most important functions is app tracking transparency. This function requires app developers to provide a summary of privacy practices to explain to users where the collected data will go. At the same time, app must obtain users' permission before tracking user data.
Recently, the advertising agency appsflyer released a statistical data, about 68% of users will refuse app tracking, which will be a huge blow to the advertising industry.
Advertising agency: about 68% of Apple iPhone users choose to prohibit app tracking privacy
According to statistics, after a survey of 300 apps of 2000 devices, only 32% of users choose to allow advertising tracking. The survey also found that users trust more affinity apps, and 40% of them are allowed to track privacy, but only 20% of some dating apps are allowed to track privacy.
Loch rose, chief analysis officer of epsilon, a marketing company, said it was not known what the impact would be when app tracking transparency was officially launched, but it was expected that advertisers would reduce the cost of advertising within the app by up to 50%.
According to statistics, about 58% of advertisers plan to move their business away from Apple's ecosystem to Android devices, TV and other fields.